Case Study

Launching a PropTech Platform With Search Growth and Tracked Paid Acquisition

Property Insights

Property data and mapping platform

Reporting Period

Launch phase into year-one growth

A full-stack build covering branding, logo design, web design, blog architecture, custom software, mapping tools, and a tracked multi-platform ad campaign. The result was a product launch that started from zero and grew into a measurable acquisition engine.

Software DevelopmentAPI HubMapping PlatformBrandingPaid Media

Visit Client Site Build Something Similar

24,000/yr

Organic Visitors

On-page SEO, off-page SEO, and backlinking generated approximately 24,000 new annual visitors from a standing start.

120%

Return On Ad Spend

Tracked Google Ads and Microsoft Ads activity delivered a 120% return on ad spend.

2 Networks

Paid Media Coverage

Conversion tracking and campaign management were deployed across both Google and Microsoft Ads.

End-to-end

Delivery Scope

The engagement covered branding, website design, blog setup, software development, mapping tools, and promotion.

Product Experience 01

Mapping Interface and Data Workflow

The platform experience was shaped to make complex property information feel actionable, combining mapping, research tooling, and a clearer user journey.

Brand Rollout 02

Identity, Website, and Content System

Branding, logo design, website design, and blog structure were developed together so the product could launch with a credible market position and a usable content engine.

Acquisition Performance 03

SEO and Paid Growth Engine

Organic search, backlinking, conversion tracking, and paid media management across Google Ads and Microsoft Ads worked together as one measurable acquisition system.

The Challenge

A new proptech product needed both the platform and the demand engine.

The business needed far more than a brochure site. It required a credible brand identity, a conversion-ready website, a blog and content structure, and bespoke software that could make property data genuinely useful to end users.

At the product level, the platform needed an API hub and custom mapping software that could turn raw information into a practical research experience, while still feeling commercially polished enough to support trust and lead generation.

Commercially, the brand was starting from zero. That meant building organic visibility from scratch while also creating a paid acquisition system with clean conversion tracking across both Google Ads and Microsoft Ads.

The Solution

An end-to-end build spanning brand, platform, search, and paid media.

We approached the project as a full commercial build rather than a single-channel marketing job, combining product development, brand design, organic search growth, and tracked paid acquisition into one connected system.

Step 01

Designed the brand identity, logo system, and website so the business launched with a professional market position rather than looking like an early-stage prototype.

Step 02

Built the core software stack, including the API hub, blog infrastructure, and mapping functionality, so the platform could support both user discovery and technical product depth.

Step 03

Implemented on-page SEO, off-page SEO, backlink acquisition, and conversion tracking, then managed performance campaigns across Google Ads and Microsoft Ads against measurable commercial outcomes.

Key Performance Uplifts

From zero visibility to a measurable flow of qualified traffic and tracked returns.

Because the platform and acquisition stack were built together, the business did not have to choose between product quality and growth. Organic discovery, paid traffic, and conversion measurement were all aligned from the outset.

24,000/yr

Organic Visitors

On-page SEO, off-page SEO, and backlinking generated approximately 24,000 new annual visitors from a standing start.

120%

Return On Ad Spend

Tracked Google Ads and Microsoft Ads activity delivered a 120% return on ad spend.

2 Networks

Paid Media Coverage

Conversion tracking and campaign management were deployed across both Google and Microsoft Ads.

End-to-end

Delivery Scope

The engagement covered branding, website design, blog setup, software development, mapping tools, and promotion.

Strategic Highlights & Wins

Four parts of the build that turned a launch into a working acquisition system.

Full Product Build, Not Just Marketing Support

The project combined branding, logo design, web design, blog setup, and software engineering in one delivery cycle. That meant the commercial front end and the technical platform were aligned from day one instead of being stitched together later.

API Hub and Mapping Software as the Core Differentiator

The platform was built around practical product utility, not surface-level presentation. The API hub and custom mapping software created a stronger user proposition and gave the business something materially better to market.

SEO Built From Zero Authority

Starting with no existing search momentum, the campaign used on-page improvements, off-page SEO, and backlink acquisition to build discoverability from the ground up. That work now generates roughly 24,000 new organic visitors per year.

Tracked Paid Acquisition Across Google and Microsoft

Conversion tracking was implemented before scaling spend, which made campaign management accountable rather than speculative. Running the account across both Google Ads and Microsoft Ads delivered a measured 120% return on ad spend.

Next Project

Need a platform that can actually acquire users after launch?

We can build the brand, website, product infrastructure, and demand generation system as one joined-up commercial project, so growth is engineered into the platform rather than bolted on afterwards.

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